Constantly collect data to enhance the user experience. Consider all paths that a customer could take. Add value to each step and understand that each step may not lead to the next. Anticipate that the customer will venture off path or ignore certain steps. Ensure that our marketing across the board has a consistent message.
Use data driven decisions to create engaging email based drip campaigns.
Create triggers and specific automations to keep marketing leads active.
Making a brand feel real to the audience. Using narrative, images, and video to illustrate new business opportunities in the users imagination.