As a Marketing Manager with a focus on brand identity, I craft and maintain a strong, cohesive image that accurately represents a company’s values and vision. I oversee the development and execution of all branding strategies, ensuring consistency across all marketing materials and communication channels. I collaborate with various departments to align brand messaging and visual elements with business goals, and I monitor brand performance to make data-driven decisions.
KPI and Conversion Rates | 2024
Description: A campaign to track conversion rate and KPI's based on email marketing, social media, and organic traffic of users to complete a desired action, such as clicking a specific link or filling out a form, indicating the campaign's effectiveness in driving desired outcomes. I created compelling content tailored to the target audience, optimizing landing pages for user experience and clear calls to action, utilizing A/B testing to refine ad creatives and messaging, leveraging multiple channels like social media, email marketing, and PPC advertising for broad reach, and implementing retargeting strategies to re-engage potential customers. Performance is continuously monitored and analyzed through KPIs, enabling iterative adjustments to enhance engagement and maximize conversions.
Skills: Google Analytics, Project Management, Brand Management, CRM
Business Launch Program | 2018 - Present
Description: Create a logo that embodies the essence of a company, capturing its vision and values in a single graphic representation. Following this, develop a cohesive set of stationary and digital assets, ensuring consistency in design across all mediums. From business cards to letterheads, and from social media banners to website elements, every aspect of the company's branding should reflect professionalism and a clear brand identity.
Skills: Project Management, Brand Management, Graphic Design, Logo Design
Company Rebrand | 2024
Description: Execute a comprehensive rebranding strategy for Arc Home LLC in 2024, aimed at revitalizing its brand image, positioning, and overall visual identity. The primary focus will be on creating a new logo that reflects the company's core values, mission, and vision while ensuring a modern and memorable design.
Skills: Project Management, Graphic Design, Brand Management
Landing Pages Campaigns | 2019 - Present
Description: Create engaging landing pages used in multiple areas of a marketing campaign. Encourage the users to download the content or learn more about a specific topic. Create automated triggers for campaigns and notifications when a user engages in a download or form.
HomeEQ Landing Page:
This landing page is a B2B targeted landing page for Home Equity Line of Credit. The page is used in multiple marketing campaigns to drive the user to fill out the form or learn more about becoming a partner.
Marketing Resources Page:
This landing page was designed for clients to download marketing materials to use in the field. I was responsible for designing, coding, and creating all download marketing materials. © Arc Home LLC. All Rights Reserved.
Get Started Page:
This landing page was designed to get new clients started with important links, resources, and support. I was responsible for designing, coding, and creating all download materials. © Arc Home LLC. All Rights Reserved.
eBooks Page:
This landing page is for clients to download eBooks about products and service. I was responsible for designing, coding, and creating all download materials. © Arc Home LLC. All Rights Reserved.
Become a Partner Page:
This landing page is for prospects to learn more about the company and find links to products and applications. I was responsible for designing and coding. © Arc Home LLC. All Rights Reserved.
Skills: CRM management, HTML, CSS, Marketing Strategy, Graphic Design
Logos
Video Production
Below are links to interviews I filmed for Arc Home. As the director, I orchestrated the entire production process, ensuring a cohesive vision and smooth execution. Managing audio was a critical aspect of capturing high-quality interviews, requiring attention to detail and technical expertise to ensure clear sound recording. Additionally, I meticulously edited the video footage to craft compelling narratives and visually engaging content that resonated with our audience. Operating the camera, I maintained a keen eye for framing, composition, and capturing the emotional essence of each interviewee's story.
Skills: Filming, Audio, Lighting, and Editing
Programs: Adobe Premiere Pro, Adobe Creative Suite
Follow the links below to view the interviews I have filmed and edited.
Most Recent Social Media Videos
Product video created for Arc Home LLC
Video created and edited using Adobe Premiere Pro. Stock template and images created for Arc Home LLC
© Arc Home LLC. All Rights Reserved.
Product video created for Arc Home LLC
Video created and edited using Adobe Premiere Pro. Stock template and images created for Arc Home LLC
© Arc Home LLC. All Rights Reserved.
Product video created for Arc Home LLC
Video created and edited using Adobe Premiere Pro. Stock template and images created for Arc Home LLC
© Arc Home LLC. All Rights Reserved.