I employ a dynamic marketing strategy that harnesses the power of data acquired from marketing campaigns and research to fuel sustainable growth. With adeptness, I craft and refine campaigns that dynamically respond to user engagement, curating a personalized experience for each viewer. My mastery in leveraging data-driven insights empowers me to meticulously measure and achieve success in marketing endeavors, ensuring optimal results and continuous improvement.
Growth Marketing
Constantly collecting data to enhance the user experience. Consider all paths that a customer could take. Add value to each step and understand that each step may not lead to the next. Anticipate that the customer will venture off path or ignore certain steps. Ensure that our marketing across the board has a consistent message.
Tools: CRM, Google Analytics G4, Paid Social Media, Salesforce
Skills: B2B & B2C Marketing, KPI Performance, Reporting
Paid Social Media
As a Paid Social Media professional, I excel in driving brand awareness, engagement, and conversions through targeted campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn. With a keen eye for audience segmentation and ad creative development, I leverage performance analysis to optimize ROI and deliver measurable results. My experience spans across diverse industries, where I collaborate seamlessly with cross-functional teams to achieve strategic objectives.
Tools: CRM, LinkedIn, Facebook, Twitter, Instagram, Adobe Creative Suite
Skills: Social Media PPC, B2B & B2C Marketing, Graphic Design, Video Production, Reporting
Campaigns
Use data driven decisions to create engaging email based campaigns. Analyze comprehensive reports that provide valuable insights into how customers are interacting with the content. This data can help understand their preferences, behaviors, and the effectiveness of your email campaigns. By regularly reviewing these reports, you gain the ability to adapt and optimize your email strategy in real-time, ensuring that you're delivering the right content to the right people at the right time.
Ultimately, by constantly learning from the data and adapting email drip campaigns accordingly, you can build stronger, more meaningful connections with the audience and drive improved results.
Tools: CRM, Salesforce, Social Media, Media Sources, Direct Mail, Adobe Creative Suite
Skills: B2B & B2C Marketing, Graphic Design, Video Production, Reporting, KPI Performance, Google Analytics G4
Automation
Create triggers and specific automations to keep marketing leads active. Use automating to trigger real-time notifications on how customers are engaging with the brand. Use automated reporting rules to collect data based on activity, amount of engagement, and other customizations.
Tools: CRM, Salesforce
Skills: B2B & B2C Marketing, Reporting, KPI Performance, Google Analytics G4
Storytelling
We can't forget about his one (my favorite). Make a brand feel real to the audience using narrative, images, and video to illustrate new business opportunities in the users imagination. The aim is to create a dynamic, emotional connection that inspires action, whether it's making a purchase, subscribing to your newsletter, or exploring new business opportunities.
Tools: CRM, Salesforce, Social Media, Media Sources, Direct Mail, Adobe Creative Suite
Skills: B2B & B2C Marketing, Graphic Design, Video Production, Creative Writing